VR Experience Research Tania Joseph

VR Experience Research Tania Joseph


VR Advertising and Marketing 

OmniVirt is a VR/AR platform that works with multiple companies to create VR campaigns tailored towards your brand and services and generate more viewership and interactions. I wanted to learn about how VR can be used in advertising to fully immerse customers and viewers in an experience. Through VR advertising people are able to experience a wide variety of things without leaving the comfort of their own home. You are able to look at VR home design and picture yourself in a house with different furniture and interior design that you like before you make any purchases. The same goes for cars, with VR advertising you can insert a person in a car and take them along the journey of all the features of the automobile. I believe this will be an industry breaking resource that allows people to be transported and fully immersed in different content. This can also allow viewers to get a little taste of what something is like before fully committing to a product or experience. VR advertising can be used for companies across the board to promote their product and services in a non traditional interactive way.

 

What does OmniVirt do?

OmniVirt Video Ads 

Chick-Fil-A also uses OmniVirt to power their Cardboard VR. Check out this cool immersive video on https://cowzvr.com/

using your Google Cardboard.

 

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